Working as a Product Designer focusing on high complexity scenarios and innovation value.
To design is to optimize for learning, cheapen failure, and push for innovation whenever possible.
Prerogative
B2B/B2B2C platforms for SaaS customers and internal users, with standout projects like crafting API-centric systems for developers.
Speciality
Information Architecture · User Flows · Ethnography · Exploratory Interviews · Benchmark · Service Blueprint · Pain Point Audit · Jobs to Be Done · Wireframing · Customer Journeys · System/Impact/Stakeholder Mapping · Miro · Figma · Prototyping · Usability & Perception Testing
Main Toolkit
XP Inc.
XP Inc. is Brazil's largest investment management company and is publicly traded since 2019.
Acting as the sole Product Designer of the CRM Tribe, across B2C, B2B and Platform.
Bmg Bank
Bmg is a traditional bank undergoing a digital transformation process, and positioning itself as a challenger bank in the Brazilian FinTech ecosystem.
Acted as a UX Strategist & Researcher on cross-cutting deliveries throughout the bank’s ecosystem,
